How We Began

ASHLEY'S Distinctive Jewelry & Gifts was established in 1989 by partners Kerry G. Ruiz and Louis M. DellaVecchia. Together they bring over 40 years of experience of the jewelry industry.

As a jewelry manufacturer and leading retail jeweler, Ashley's designs and creates one of a kind items, from unique, hard to find wedding bands, to both traditional and casual jewelry and gifts.

Since the passing of his partner Louis in 2002, Kerry now runs the store with the help of his fiance' Carissa Fusco and their staff of professionals who include Master Goldsmith and Diamond Setter Kurt L. Schumann, Store Manager Annette O'Meara who brings with her numerous certificates from the Gemological Institute of America, and sales associates Kimberly Conrad Kristen Rulon.

Ashley's core values were built on community and service.

Ashley's continues to grow as we constantly search out the latest fashion designs in jewelry. Our newest lines include Julie Vos, In2 Designs, Cristina V, TiSento Milano and many more coming in the fall of 2013.

Our watch line includes Bulova, Caravell New York, Seiko and Citizen Eco-Drive.




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I have worked with Ashley's for 20 years now, and I consider them my family jeweler. This long-standing relationship is based on trust and respect. As a designer myself, I can always count on my friends at Ashley's to take my "drawings on a napkin" into a finished piece that is both unique and cherished. Their on-sight jewelery artist brings everything to another level ? with craftsmanship and design that is unmatched by his graceousness and flexibilty. They are always willing to work with me, from a design perspective or a financial one. Ashley's is always my first thought for that simple jewelery repair, to the original design piece. Bravo!

--Susan Laires
Laires Design